8 key questions to answer when you build a brand, whether it’s to sell products or services, or .. you !
- VISION: What would like people to gather from the brand?
- AIM: What does this brand do for its consumers?
- COMPETITION : Who are your competitors? Why ? How do you differentiate from them?
- EMOTIONAL ADVANTAGES: What does your brand inspire in terms of emotions towards the consumer?
- FUNCTIONAL ADVANTAGES: Concrectly, what does this brand brings to its consumers?
- TARGET: What is your current target ? What would be your ideal target if you could choose?
- VALUES AND PERSONNALITY: This brand rimes with..?
- REASON TO BELIEVE: What is the main reason why consumers would fall in love with your brand?
Are they questions you would add?