Here is a simple tool that I used during my trade marketing functions.
It helps me remember the basics of a relevant marketing.
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- STOP– call out new + create a disruptive look on shelf /POS + make text legible from a distance
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- HOLD- call out the brand + call out the benefit + accessibility to products on POS
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- CLOSE– prominent value message + credential award winning brand
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Tips: careful positionning of text and images + images are preferable vs text + make claims short