Here is a simple tool that I used during my trade marketing functions.
It helps me remember the basics of a relevant marketing.
[one_third]
[list style= »star »]
- STOP– call out new + create a disruptive look on shelf /POS + make text legible from a distance
[/list]
[/one_third][one_third]
[list style= »star »]
- HOLD- call out the brand + call out the benefit + accessibility to products on POS
[/list]
[/one_third][one_third_last]
[list style= »star »]
- CLOSE– prominent value message + credential award winning brand
[/list]
[/one_third_last]
Tips: careful positionning of text and images + images are preferable vs text + make claims short
